There are 600 million worldwide search queries submitted every day - and 35% of these are commercial.
How web sites are found: 46% search engines, 20% random surfing, 20% word of mouth, 4% magazine ads, 1% television.
Results from search: 37% online purchase, 27% offline purchase, 28% still researching, 8% never found what looking for.
Customer acquisition cost: $8.5 search, $20 yellow pages, $50 online display ads, $60 e-mail, $70 direct mail.
A typical 2-word search will yield in excess of 1 million natural results (plus the sponsored links appearing on the right hand side of a Google results page – known as pay-per-click).
-
Fewer than 15% will ever look past first page of results.
|